AFix Cosmetic is a laser spa operating out of Upper Manhattan which specializes in high quality enhancements for all skin textures and shades. Both men and women can take advantage of AFix services, so it’s vital that the feel of the brand be neutral. They employ the most advanced cosmetic technology and also cater to transgender cosmetic needs.
The general art direction is inspired by the works of Alex Grey, a specific request by the client. Organic lines trace around the contours of the body and are connected by small dots—the brand image is meant to symbolize beauty, symmetry and the natural shapes of the human being. As for coloring, a soft blue was selected as the brand’s primary color as it best suits the unisex services AFix has to offer. A word-mark only solution was decided for maximum legibility.
The final result is a clean and minimalistic look that is capable of freely communicating visually to its wide range of clientele.
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