NY Racing is a brand focused on a movement, on progress and diversity in motorsport. They want to be bold, stand out, show what they’re made of and make their mark in sports history. To be known as a team competing on racing’s largest stage, your name not only has to be memorable, but recognizable as well.
To help them achieve their goals, a bold mark was created with the graphic elements of what makes them who they are. In the mark, strong typographic forms are used for legibility and a simple black and white color palette is utilized for maximum contrast. This is important as the logo may be small in scale on a race car, and the car is a place where being seen is an absolute must. Additionally, a geometric checkered flag element is centered below the subtext to add to the overall athleticism. A subtle skyline of the city is placed in behind to represent the notable geographic location of the team. Finally, it’s encompassed by a circle to contain all of the elements, keeping them together. It must also work well physically as it’s applied in vinyl form often.
Overall, the result helps convey a bold, strong, black and white and down to business attitude for NY Racing by way of a strong and recognizable visual.
/ 
